Become a Better Blogger: Content Planning

Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part. 

So, are you ready to kick your blogging efforts up a notch? In this class you’ll complete a three month editorial calendar to help you map out your content and plan ahead. This will help you: 

Take this class, and you’ll walk away with much more than a spreadsheet. You’ll also learn how to give your blog character and help it stand out from the crowd. 

  • Create quality content on a regular schedule
  • Use your blog to map back to specific business strategies
  • Manage multiple authors or contributors
  • Track publication and marketing efforts
  • Capitalize on trends and increase visibility

Section 1: Define Your Blogging Strategy
We’ll look at the fundementals of your blog, such as your style, audience, and goals. You’ll develop a comprehensive brand statement to help you smash through even the worst case of writer’s block. 

Section 2: Search For Inspiration
Like any writer, the more you read, the better you write. We’ll look at ways to source quality content that motivates you to create, but doesn’t take forever to find. 

Section 3: Create Your Calendar Template
Lucky for you, I’ve done all the hard work. This class comes complete with a link to a google spreadsheet that you can immediately implement for your own content. 

Section 4: Complete Calendar Details
In this section, I’ll give you my best tips and tricks for using an editorial calendar to help you manage a team. I developed these techniques while managing the social media content of one of the world’s biggest brands. I share my mistakes so you don’t have to make them. 

Source: skillshare.com

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Five Essential Online Learning Strategies

Online learning environment can seem intimidating to students who haven’t tried it. But, according to Dr. Jennifer Bachner, Director of the MS in Government Analytics and Certificate in Government Analytics, online learning isn’t much different than a classroom.

By employing a few essential strategies, any student can learn not only to succeed, but to flourish in the online learning environment.

Top five strategies for success in online learning:

1. Devote consistent blocs of time to the class

Online courses are often attractive to students because they offer flexibility, particularly for those with demanding professional or personal responsibilities. This flexibility, however, can lead students into trouble. It can be tempting for students to delay working through the course material, thinking they’ll find time later in the week.

2. Communicate regularly with the professor

Opening and using these lines of communication will benefit you both during and beyond the course. During the course, it’s important to ask questions when the material or assignments are unclear and discuss larger assignments such as research papers. Use the mode of communication preferred by the instructor (e.g. email, Skype, phone) but don’t shrink away from these conversations.

3. Engage with your classmates

Don’t limit your discussion postings to responding to the prompts posted by the instructor. Add your own insights and questions to the discussion. I always appreciate when students post a relevant news article or scholarly publication they’ve come across. These contributions help other students relate the course material to the real world and other areas of study.

4. Begin your work early

In an online class, particularly for first-time students, there may be technical difficulties to overcome. Take the risk of these difficulties into account, and give yourself time to acclimate to new software and hardware. Further, give your instructors a reasonable amount of time to answer your questions. In an online class, exchanging emails or arranging phone conversations takes time. In short, expect that you will encounter hurdles when completing the work and leave yourself time to overcome them.

5. Remember that online classes vary greatly

Just as with on-the-ground classes, there are many ways to design an online class. Research course offerings ahead of time to determine if the instructor, structure and material are a good fit for you. Some online classes, for example, rely largely on the discussion boards to further your learning while others make heavier use of group projects, individually-written papers or collaborative problem sets.

Source: advanced.jhu.edu

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